YMCA “Us” Campaign Inspires

The YMCA “Us” Campaign is a powerful and beautiful cinematic reminder of the importance of diversity, interdependence and shared humanity. The campaign includes a powerful television commercial entitled, “Us.” “Us” takes viewers on a journey that explores what the idea of “us” means in our country, the ways in which our bonds are fraying, and how the Y helps make them whole again through safe spaces, community outreach, mentorship, volunteerism and more. According to the YMCA, “Us” builds off the spots “Places” and “Idle Hands,” each of which depicts different problems communities face today and how the work of the Y helps.