Does Multicultural Mean Nonwhite?

By: | March 3, 2019

According to the new glossy, sponsored- content ad by Morgan Stanley it does. And the new multicultural future is populated with young people who are happy and of color. These are the Blacks, Hispanics, Asians and multiracial people who will drive consumerism in the multicultural America. In their slick sponsored-content piece entitled, Multiculturalism: America’s Competitive Advantage which is inserted in The Atlantic. Morgan Stanley suggests the emergence of a world without white people. I’m not doubting their statistics, but multiculturalism is more than data, most of which has been around since the 80’s. At its core multiculturalism is about changing values, processes, and systems and the fact that not everybody agrees with those changes.

In Morgan Stanley’s happy world there are no angry white, lower class, undereducated workers, who are afraid of losing their racial status. There are no white people who are trying to preserve their sense of culture and history. There are no Assimilationists, who believe that the way to future progress lies in “restoring traditional values,” whatever those are. There are no white people who hear the term multiculturalism and fear invasion. In this version of the future, we don’t even know if being Hispanic is a race, they are just a part of the “Multiculturals” who are coming to a theater near you. And, there are no Black Lives Matters activists who campaign and protest against violence and systemic racism toward black people.

Maureen Craig of New York University and Jennifer Richeson of Northwestern University conducted important research on intergroup dynamics related to how a historically dominant ethnic group responds to change once it no longer constitutes a majority